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SATA — Strive

Coverage and analysis of SATA, Strive's Bitcoin treasury vehicle. Instrument design, risk analysis, and comparison to other digital credit products.

SATA is associated with Strive’s Bitcoin treasury strategy. As the parent company behind True North, Strive’s instruments represent a direct application of the treasury thesis the show covers.

This hub tracks all True North coverage related to SATA, including instrument analysis, risk models, and strategic context.

Latest on SATA — Strive

Episode

The World Has Changed...

The crew unpacks Strategy's daily-dividend SATA launch and how dividend frequency reshapes stablecoin arbitrage and DRIP compounding, credit-risk modeling for perpetual yields, the Coffeezilla x Jeff Walton debate, leveraged carry trades and liquidity centralization in digital credit, IPOs as Bitcoin risk-transfer vehicles, and how the Clarity Act is accelerating Bitcoin capital markets.

May 14, 2026 • 1:31:22 Watch
Analysis

Bitcoin-Backed Yield: A Boring Chart and a Beautiful Coupon

James Lavish, CFA walks through STRC and SATA — the two perpetual preferred shares with Bitcoin reserves behind them — and explains how Digital Credit pays an 11.5% monthly cash coupon while keeping the share price anchored near par.

May 10, 2026 Read
Episode

Credit Quality Accelerating

The crew unpacks Strategy's earnings reaction, the rationale behind selling Bitcoin to fund preferred dividends and retire convertible debt, how deeper Bitcoin liquidity is amplifying credit arbitrage and mNAV mechanics, and the digital credit expansion reshaping debt markets through DeFi tranching and Bitcoin-backed instruments.

May 7, 2026 • 1:36:45 Watch
Episode

The Dividend Machine

The crew breaks down Strategy's shift to semi-monthly STRC dividends, walks through the balance sheet flywheel and mNAV premium funding capital raises, traces the path toward credit-rating receptivity through structured tranching, and explores how capital rotates from equity profits into yield-bearing digital credit instruments.

Apr 23, 2026 • 1:45:10 Watch
Episode

Calling The Shot

The crew unpacks STRC's arbitrage setup and the capital-markets shift toward digital credit, billion-scale liquidity perspective and the balance-sheet flywheel, debasement math and leverage-risk analysis, issuance constraints and mNAV allocation strategy across rate regimes, and the Coffeezilla x Bankless media-narrative debate.

Apr 14, 2026 • 1:41:22 Watch
Analysis

Flow-Adjusted Yield (FAY) for $STRC and $SATA

Grain of Salt introduces Flow-Adjusted Yield (FAY), a new metric that replaces volatility with market participation as the denominator — revealing that SATA delivers 35.6% more yield per unit of flow than STRC.

Apr 8, 2026 Read
Analysis

Weekly Signal: March 30 – April 3, 2026

The weekly signal from the True North team — covering Strive's first-ever digital credit ETF filing, STRC and SATA both hitting par, New Hampshire's Bitcoin-backed municipal bond, Morgan Stanley's spot BTC ETF, Bitcoin as mortgage collateral, and MetaPlanet's aggressive Q1 accumulation.

Apr 3, 2026 Read
Episode

An Increasingly Digital World

Tim Kotzman joins Jeff Walton, Ben Werkman, and Matt Cole to discuss Strategy's new at-the-market programs ($21B for STRC, $21B for MSTR, and a reduction of STRK's ATM from $21B to $2.1B), the framing of digital credit as a Bitcoin-backed yield product, private-credit gates as a liquidity event versus a default event, commercial real estate pressure, and how public high-yield ETFs behaved through prior crashes.

Mar 25, 2026 • 53:55 Watch
Episode

A Digital Credit Treasury | The Hurdle Rate Podcast Ep.51

Strategy just bought more than 22,000 Bitcoin, but the bigger story may be what comes next. In this episode of The Hurdle Rate, the team breaks down digital credit, Bitcoin-backed treasury strategy, yield, liquidity, and why products like Stretch and Saya could reshape corporate finance. If you want

Mar 17, 2026 • 1:00:34 Watch
Analysis

Billions of Dollars backed by STRC.

Dan Hillery maps every market-winning product built on STRC and Digital Credit — from interest rate resistant preferred equity baskets and delta hedges to FX-hedged ETFs, leveraged strategies, and put selling yield.

Mar 13, 2026 Read
Analysis

A Primer on Balance Sheet Liquidity

Matt Cole explains how large U.S. public companies simultaneously issue and invest in commercial paper, and how Strive applies this same balance sheet architecture to Bitcoin treasury strategy and digital credit through SATA.

Mar 11, 2026 Read
Analysis

Comments Regarding Proposed Index Exclusion of Bitcoin Treasury Companies

Strive's formal letter to MSCI Chairman Henry Fernandez opposing the proposed exclusion of Bitcoin treasury companies from MSCI indices. Matt Cole argues the 50% threshold is unjustified, unworkable, and harmful to passive investors — and proposes custom index solutions instead.

Dec 5, 2025 Read

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