EP 5 True North Now
Inside Look at The Blockchain Group | Featuring Alexandre Laizet
July 10, 2025 • 1:02:19
About This Episode
Adrian Morris sits down with Alexandre Laizet, Deputy CEO and Director of Bitcoin Strategy at The Blockchain Group (ALGB), to break down how a former media firm became Europe’s leading Bitcoin treasury company. The conversation covers ALGB’s pivot to a Bitcoin-first balance sheet, the ATM facility with Tobam, growing BTC holdings from 40 to 620 in three months, the mechanics of Bitcoin-denominated convertible bonds, and a 1300% BTC yield from tranche-two conversion. Laizet also discusses how ALGB is exploring preferred equity using Strategy’s playbook and the rising tide of European Bitcoin treasury companies.
In This Episode
- 00:00:00 — Intro: Alexandre Laizet’s background in Bitcoin and banking
- 00:02:01 — Strategy launch: Becoming Europe’s leading Bitcoin treasury firm
- 00:03:00 — Core goal: Maximizing Bitcoin per share, not fiat value
- 00:06:00 — Turnaround: From media firm to profitable Bitcoin-first company
- 00:11:58 — Raising capital: ATM facility with Tobam to buy more BTC
- 00:18:27 — Accumulation: Growing BTC holdings from 40 to 620 in three months
- 00:21:27 — BTC convertibles: Bonds denominated in Bitcoin, not fiat
- 00:32:22 — 1300% BTC yield: Results from tranche-two conversion
- 00:41:58 — Preferreds on the table?: ALGB optionality using Strategy’s playbook
- 00:47:43 — Investor Q&A: Common Bitcoin accumulation questions answered
- 00:54:35 — Market shift: Rise of Bitcoin treasury companies and outlook
- 01:01:25 — Where to find Alexandre: ALGB and contact info