Audience

True North publishes institutional research, live data tools and shows on Digital Credit and Bitcoin treasury strategy, across 5 content brands and 11 platforms. This page reports the platform's reach. Each figure states its source and the date it was measured.

10.0M+

Total Views

60K+

Monthly Viewers

190+

Episodes

245+

Hours of Content

Views and monthly viewers: cross-platform analytics (YouTube, X and podcast platforms), last reviewed October 14, 2026. Episodes and hours: the published episode archive.

Followers by Platform

68K+

Followers on True North's own accounts

Across X, YouTube and Instagram, as of October 14, 2026.

39.9K

followers

@TNorth · @HurdleRatePod · @PurelyBitcoin

YouTube

18.5K

subscribers

2.67M lifetime channel views

@BTCTrueNorth

Instagram

9.9K

followers

@purelybitcoin

Counts come from the official X, YouTube and Instagram APIs, captured nightly. YouTube rounds subscriber counts to three significant figures. The total covers True North's own accounts only. Not included: clip-distribution accounts, hosts' personal accounts and acquired audiences such as @optionsswing on Instagram, shown on its brand card below.

The True North Network

5 content brands publishing across 11 platforms.

Content Brands

Platforms

True North

The flagship media brand. Bitcoin treasury strategy, digital credit, and macro analysis.

The Hurdle Rate

Bitcoin as the hurdle rate for capital deployment. Treasury, energy, markets, and macro.

The Income Show

Rethinking income investing from first principles, hosted by Joe Burnett. Published on True North's own channels; it has no separate accounts.

View Show →

Options Swing

Options trading education and market analysis. Short-form content reaching a broad retail audience.

Purely Bitcoin

Bitcoin education and culture. Short-form content building Bitcoin awareness across social platforms.

† @optionsswing (Instagram): hand-entered, supplied by Strive marketing, reviewed October 14, 2026. An acquired audience, not included in the 68K+ followers on True North's own accounts.

Amplification

Saylor Amplification

Michael Saylor (@saylor, 5.2M followers on X) has reposted True North episodes to his audience. Each repost shown here drew more than 100,000 views on X.

5.2M

@saylor Followers

100K+

Views per Repost Shown

How These Figures Are Measured

Total views and monthly viewers: A cross-platform analytics rollup covering YouTube, X and podcast platforms, re-reviewed periodically and last reviewed October 14, 2026. Total views is a lifetime floor. Monthly viewers is a conservative estimate of unique viewers.
Followers: Captured nightly from each platform's official API: X API v2, YouTube Data API v3 and the Instagram API. The total sums True North's own accounts only, as of October 14, 2026. The @optionsswing Instagram count is hand-entered by Strive marketing (reviewed October 14, 2026) until its official capture is connected, and is not in the total. Accounts with neither an official capture nor a reviewed figure are linked without a count.
Episodes and hours of content: Counted from the episodes published on tnorth.com/shows, updated with every episode.
@saylor followers: X API, last refreshed October 1, 2026. Repost view counts are as shown on X in the screenshots above.