EP 6 True North Now
Another Inside Look at The Smarter Web Company | Featuring CEO Andrew Webley
July 15, 2025 • 35:58
About This Episode
In his second sit-down with The Smarter Web Company’s CEO, Adrian Morris explores the latest Bitcoin holdings reveal, the company’s capital deployment plan, and the growth levers across the web business, Bitcoin acquisition, and corporate M&A. Webley walks through his vision for UK preferred-equity products, the UK-first ATM-style share facility setting trends in the listed market, and why founder skin-in-the-game is the strongest credibility signal a young Bitcoin treasury company can offer.
For the foundational conversation, see the first interview with Andrew Webley.
In This Episode
- 00:00:00 — Bitcoin treasury launch: BTC holdings reveal and capital deployment strategy
- 00:05:08 — Growth levers: Web, Bitcoin, and acquisition paths to scaling
- 00:10:11 — Preferred product vision: Building a Bitcoin economy with structured offerings
- 00:15:30 — ATM-style innovation: UK-first facilities and setting trends
- 00:21:00 — Founder skin in the game: Personal financial commitment as credibility signal
- 00:27:09 — Ignore market noise: Focusing long-term while others chase hype
- 00:33:00 — Bitcoin price views: Near-term predictions and liquidity-linked potential
- 00:35:36 — Closeout: Community support and future conversations